“Yako” is Swahili for “yours” or “belonging to you,” which founder Rahma Ally chose because she wanted people to feel ownership over their natural hair type. After suffering hair loss following childbirth, she wanted natural products with no nasty side effects, and ended up developing her own brand. Currently, she sells a curling cream made with avocado oil, and a multi-use creme with macadamia and coconut oils. Products are made without sulfates, parabens, silicones, paraffin, mineral oil, phthalates, alcohol, or perfume. C.M.
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