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This clothing line is run by the team behind the popular Instagram account @naturalhairstory. Everyday Froday specialises in slogan tees and sweatshirts — slogans are both heartfelt (“I am my ancestor’s wildest dreams”) and joyful (“powered by jollof”). Best-sellers like this plantain tee are now available for preorder, and they ship to the U.S. A.M.

Named after their grandparents, Elsie and Fred is a lifestyle brand run by siblings Natalie, Leanne, and Ryan Haynes from their studio in Bermondsey, South London. They launched the brand on the belief that everyone should feel good about what they’re wearing, whether they’re walking on the beach in Bali or heading to the shops

This brand seeks to fuse traditional African print with contemporary fashion. Designer Danny Kay Duod, who grew up in Ghana, started making screen prints for women but has since expanded to menswear and kids’ wear, too. We especially like this unisex bomber jacket paneled with African prints. C.M.

Fitness and leisurewear line Damihow was launched just two years ago, by Londoner Dami Howells. She told the Daily Mirror that she launched the brand due to the lack of representation of Black women in fitness. The line features clothing for both men and women, and prices start at £16. We’re particularly taken with these high-waisted,

Sisters Adeola and Ronke Jane launched Cultureville to make modern African fashion more accessible to everyone. Their prints are sourced from West Africa, and they work with local tailors, artisans, and suppliers (and their production hubs in Nigeria and Ghana are led by a female team). Their collection caters to men, women, and kids, but