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Marcia Edwards founded her skin-care brand, Oil of Nature, after her twin daughters suffered with dermatitis and eczema. Unhappy with the side effects of the conventional medication they were prescribed, Edwards began researching unrefined Ghanaian shea butter. She noticed that the ingredient had several qualities that could not only help her daughters but also others […]

MDM FLOW creator Florence Adepoju trained as a cosmetic scientist and, at the age of 22, launched a line of handmade, highly pigmented lipsticks: all made in her at-home Essex lab and all cruelty-free. The MDM FLOW range is stocked at Topshop, Harvey Nichols, and more — and they’ve recently released a mascara. A.M.

Swedish-born, London-based photographer Maya Njie began working with scents at university as a way to add to her photography art practise. In 2016, she launched a line of small-batch, hand-bottled perfumes made from high-quality essential oils, compounds, and resins. They’re now stocked internationally, from Australia to Japan to the Conran Shop in London. Njie offers

Manicure You was created when founder Nicola started to notice the effects that acrylic and shellac treatments were having on her nails. Determined to look after her nails naturally, she launched this range of polishes, which come in shades such as Berry, Mint, and Boy Blue. Manicure You products are free from the seven major

Founder and CEO Djimbi Djevdet focused on makeup as a way of coping with chronic pain. After being diagnosed with fibromyalgia in 2012, she turned to beauty videos on YouTube to take her mind off things, and went on to launch Make-Up Addiction, which makes and sells everything from eyeshadow palettes to eye glitters. The