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Afrocenchix began in Birmingham,and was founded by two friends, Joycelyn Mate and Rachael Corson, who were frustrated at the lack of quality afro hair-care products available on the market. After taking matters into their own hands (Corson went to study at the Institute of Trichologists), they founded their own brand, which became the first product for afro hair to be sold in Whole Foods UK. Their award-winning products contain organic shea butter and are free from perfume and artificial fragrances. Afrocenchix also has an editorial platform, which includes advice on how to create an afro hair-care routine and advice for common afro hair-care problems. C.M.

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