Founded by two friends (Abi Oyepitan, a former Olympic athlete, and Liha Okunniwa, an art book publisher), and based between Cheltenham and Hackney, Liha is a luxurious, all-natural skin-care brand. Liha’s products blend English folk remedies with West African ingredients, like Nigerian shea butter — and are all 100 percent vegan, cruelty-free, and free from parabens, sodium lauryl sulphate, and chemicals. If you’re not sure where to start, their Luxury Layers bundle features their two hero products: a tuberose oil and a fragrance-free shea butter. A.M.